Residue (EP) 2023
This is a one stop database with the marketing, distribution and live performance strategies for Jackson Craig’s upcoming EP release “Residue”
This is not an EPK, or public page on jacksoncraigmusic.com. The sole purpose is for collaborators and team members to understand the project and the release strategy/timeline. All MP3s for the music live here, as well as external links to spreadsheets and contact lists.
Eventually this information will be condensed for marketing and booking outreach. Thanks for taking a look!
Press Bio
Growing up in sunny Philadelphia, Jackson Craig spent his Saturday nights thrashing at deafening basement shows and his Sunday afternoons harmonizing in a quaker meeting choir. Now in his final year at the Clive Davis Institute of Recorded Music, Craig has embedded himself in a kinetic scene of young songwriters, filmmakers, dancers, and virtual designers revitalizing New York City in the post-pandemic era. As a true student of “timeless” songwriting, Craig is fluent in the tropes of the past while building towards that innovative auteur status of artists like Bon Iver, Caroline Polachek and Dev Hynes. As a voice for a generation of internet guinea-pigs and social activists, Craig disguises his own philosophy and dissent in buttery harmonies and hypnotic grooves.
Single I: Simpler Times – JUNE 23
*(place holder album cover)
FINAL MIX
FINAL MASTER
COVER ART
MUSIC VIDEO – Directed by Matt Liang and Larry Yu – Visual Treatment can be seen here
SINGLE II: Residue – July 21
*(place holder album cover)
FINAL MIX
FINAL MASTER
COVER ART
MUSIC VIDEO
SINGLE III: I Know I know – AUGUST 18th
*(place holder album cover)
FINAL MIX
FINAL MASTER
COVER ART
MUSIC VIDEO – Collaboration with Finleigh Zack Dance Co., Stylized performance video
FULL PROJECT: RESIDUE – SEPTEMBER 29th
FINAL MIX
FINAL MASTER
COVER ART
MUSIC VIDEOS
PR GOALS
Publications/Media
(In progress)
Spreadsheet Link
Pigeons & Planes, Brooklyn Vegan, Early Rising, Fashionably Early, We Are the Guard, Spin,
Radio
Local Philadelpia
Local NYC
East Coast College Radio
Sync
Lee Dannay – Thirty Tigers
Clayton Durant – CAD Management
Local/WOM
Posters, flyers, merch, QR Codes, Collaborations, Live shows
SOCIALS STRATEGY
Instagram – Posting Schedule (Spreadsheet Link)
TikTok - Posting Schedule (Spreadsheet Link)
Youtube - Music Videos, lyric videos, “How-To” videos, YouTube Shorts : strategically timed with releases (Spreadsheet Link)
Discord - mailing list/community engagement – communal platform for sharing music, film, talking songwriting/production, event postings
LIVE SHOW STRATEGY
MAY: Frequent solo performances geared towards attracting NEW FANS ::: Acoustic “Coffee House” Shows, SoFar Shows, Equity Residential Shows (?)
JUNE/JULY: Solo + Band Shows targeting NYC DIY community (Nara for Booking): Purgatory, Windjammer, Kingsman,
Philly DIY community: look for booking, bridges
AUGUST: Collaborative Performance with Finleigh Zack Dance Co. at (TBD) Manhattan/Brooklyn Art Gallery, featuring music below…
SEPTEMBER: EP Release show + After Party (NYC: Arlenes Grocery, PHL: World Cafe Live Upstairs)
POST RELEASE: NYC, PHILLY, BOSTON, CT, ME?, ASHEVILLE, ATLANTA?, NASHEVILLE, LA
POST POST RELEASE: Opener for musically aligned act (Spreadsheet Link)
Case Studies
Analyzing the career trajectory of Moses Sumney as a reference for a 5-year plan
Moses is chosen specifically as an example of the musical auteur trope. Recent artists in this category include Bon Iver, Sufjan Stevens, Dev Hynes, Caroline Polachek, Kevin Parker, Chaz Bear (Toro y Moi), Oneohtrix Point Never, etc. All branding will reflect this specific category of artist
Takeaways: Alignment with ART community (visual, film, dance, etc), Live performance strategy, community building/connections based, strategic collaborations
Community and Bridges
Three circles charting: frequent collaborators –> one message away -> one degree of separation
